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7 Tips Men Need to Know About Wearing Color

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A man who knows how to wear color well can really turn some heads. According to Kim Johnson Gross, co-founder of Chic Simple Ltd, men shouldn't be afraid of color but should embrace it. They should experiment even if it's just with shirt colors. Kim and I discussed this topic and we came up with several tips men need to know about wearing color.

  1. Especially wear color in summer
    Summer is such a festive time of year. Light and bright colors are de rigeur. So I advise you to choose a color that is your signature color for the season and one that enhances your natural skin and hair tone.

  2. Stay away from beige colored shirts
    Beige is a bad color for shirts or any article that is around the face. It is rarely a good color for someone. I don't know why designers continue to push this color on us. Just don't secumb to the pressure.

  3. French blue is always a good choice
    French blue, which is a rich medium blue, is a flattering color for most skin tones. It makes a great dress shirt, which is mainly where you will find this sumptuous hue.

  4. Stay away from bright, solid-colored socks
    Colorful socks are okay if they have a design like stripes or argyle. But bright, solid-colored socks are simply not a good idea. Donny Osmond is suddenly coming to mind.

  5. Keep color around the face
    Again, it is important to keep flattering colors that enhance skin and eye color around the face. You don't want to look like you just got out of the hospital, do you?

  6. Stay away from loud patterns
    They are distracting and ultimately not a good thing. If it was ever in, it was the eighties, but we've thankfully moved on.

  7. Take a look around you
    If you are baffled about how to incorporate more color into your wardrobe, take a look around you. Look at ads and store displays. For example, Ralph Lauren really uses a lot of color in his collections. He styles his clothes well—gives classics a twist by using color. Also, Brooks Brothers has more recently had great options with color. If you are traveling abroad, see how the locals use color. Italians are probably the best at wearing color--you would be hard pressed to see people there wearing dark, drab colors.

Kim Johnson Gross is co-founder of Chic Simple Ltd and former fashion director of Esquire and Fashion Editor of Town & Country. Kim has also written monthly columns in InStyle magazine, and appeared on numerous television and talk shows as a leading consumer authority.

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