Evolving from the metrosexual craze, the new man of style is called the ubersexual, which I am sure you have heard of by now. The new ubersexual male exudes confidence and leadership. He is masculine, stylish and embraces grooming (thankfully). I came across a recent study conducted by Kelton Research* and sponsored by Procter and Gamble that reinforces this fact. More than 600 men were surveyed and the results showed that men value their personal style and appearance without sacrificing their masculinity. So without further ado . . .
No Need to Feel Self-Conscious About Your Stash of Products
Men may try to act casual when it comes to personal upkeep but the truth is nearly two out of three of the men surveyed not only own a variety of grooming products, but use them consistently. More interestingly, about 98% of these product savvy men have no qualms about strolling into a store to buy a grooming related product. Now thats what I like to hear!!
The Two Easiest and Most Important Things a Guy Can Do
While women may focus their beauty efforts on makeup, about 70% of the men surveyed say a great hair style goes hand in hand with white teeth as the top two most important facial features (this I am sure is what Proctor and Gamble wanted to hear being the makers of Crest Whitestrips Premium and all). And both of these grooming must dos take little effort and have a huge impact, so come on guys!
Making a Great First Impression
When it comes to first impressions, the survey discovered that making a great impression is the real motivation for men to keep their smile at their brightest. Men ranked white teeth, in addition to clothing and hair, as essential when impressing a potential employer or client. And lets be honest, its one of the first things we all take note of, whether consciously or not, right away. I will also add that white teeth or lack thereof, is something I notice on every person I meet.
Is She Kiss-Worthy?
Men arent only concerned about their own teeth. Nearly half of the men surveyed stressed that white teeth are a deciding factor for a second date. Furthermore, one in five men absolutely couldnt kiss someone with yellow teeth. Its certainly a deal breaker for me.
What Those Marketing Folks for Crest White Strips Premium Want to Hear
Fewer than I would have thought, three out of four men know their teeth could be whiter. Now thats a huge untapped market share!
*The study was conducted by Kelton Research between November 25th and December 5, 2005 among 600 men ages 18 and older. The margin of error is plus or minus 3.2 percentage points.